Berlin, Germany

EnesGozukucuk

Systems Thinker & Builder

I grew up in Adana wondering why the city was not built by the sea. I still walk into every room asking the same question.

What is broken here, and how could it be better?

Enes Gozukucuk
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19
International Markets
Labrys Consulting
40K
Followers Gained
Grew Okul.com.tr from 15K to 55K
6
Features Shipped
Unicore campus app
4
Case Studies
Strategy · Growth · Design · Build

AI tools built for design practitioners

I noticed that most persona tools were built for marketing teams, not service designers. So I built my own. The Persona Builder runs an adaptive interview and generates a persona you can actually talk to. Lukas is a student persona created in a service design class at TH Wildau, trained on real research data, and available for workshops with university stakeholders.

Explore the tools

Case Studies

01

Unicore: A Campus App Built from Frustration

I got tired of watching students struggle with fragmented university systems. So I built a full app from scratch, knocked on doors until someone listened, and got hired to redesign the university around it.

Self-initiated
ReactNode.jsTypeScriptProduct Design
02

Refactoring a University as a Service

A university asked a student to help redesign it. From within, as someone who felt the same frictions.

Ongoing
Service DesignCo-designResearch
03

Growing an EdTech Brand from 15K to 55K

Persona-first strategy and early short-form video. 267% growth in eight months.

267% Growth
GrowthContentAnalytics
04

SaaS Expansion Across 19 Markets

Small details change outcomes. I came away with a sharper eye for what actually moves people.

+15% Conversion
Market StrategyB2BCRM

I find the friction.
Then I remove it.

My background spans business development across 19 markets, growing digital audiences from scratch, and redesigning how a university actually works from the inside. I also build. TypeScript, React, Node.js, Flutter. Which means I can turn research into prototypes and strategy into working software.

The longer version is worth reading. It starts in Adana, goes through Istanbul, and ends up in Wildau with a student asking why nothing works the way it should.

Read my story
Strategy & Research
  • Service Design
  • Product Strategy
  • Market Research
  • Consumer Insights
  • Growth Strategy
Execution & Build
  • React / Node.js
  • Next.js / TypeScript
  • Flutter / Firebase
  • LLM Integration
  • CRM (Sales Cloud)
TurkishNative
EnglishC1 Fluent
GermanA2 Conversational